Nowhere in advertising is the gap between natural beauty and manufactured perfection more apparent than on subway posters. As we wait for transportation, we are unwillingly assaulted by larger-than-life representations of supposedly beautiful salespeople. The large scale of these ads and their extremely close proximity to the viewer offer up more than perceived intimacy, however... they give us the chance to see the mechanical flaws designed to correct their physical flaws.
Why don't we just see them for what they are? They are regular people just like us, they just have a team of retouchers waiting at the ready.
Printable cold sores allow us to take action! Bring these people back down to our level, and tell advertisers that you don't agree with their message. How can you help? It's easy...
1. Download the printable cold sore sheet. This is optimized for use with 1" x 2 5/8" Avery Easy Peel Clear Mailing Labels, #18660.
2. Print it out on a transparency sticker sheet.
3. Tag an subway poster that seems appropriate.
4. Document and submit to printablecoldsores@gmail.com
5. Repeat.
*NOTE: Tagging subway ads is illegal! You can make your point simply by documenting your work, removing your stickers, and submitting an image. I am in no way responsible for your actions, I am merely presenting a theoretical solution to a real-world problem.
